Category Archives: Music News

Beat Fever’s ‘Play For Puerto Rico’ Campaign Drives Donations to Rebuilding Efforts

Beat Fever’s ‘Play For Puerto Rico’ Campaign Drives Donations to Rebuilding Efforts

Daddy Yankee performs onstage as Spotify Kicks Off ¡Viva Latino! Live Concert Series in Chicago with Daddy Yankee, Becky G, Jowell & Randy and Natti Natasha at Allstate Arena on Aug. 23, 2018 in Chicago.

Beat Fever, a mobile music app with more than 9.1 million fans, has launched a campaign to help Puerto Rico recovery efforts.

“Play for Puerto Rico,” which Beat Fever launched in conjunction with non profit organization Today I’m Brave, seeks to raise $500,000 to rebuild at least 100 roofs in Puerto Rico by driving awareness and donations to 100Roofs.org, which is spearheaded by actress Rosie Perez and Ramon Rodriguez in partnership with disaster relief organization Heart 9/11.

An interactive album featuring music from Daddy Yankee, Luis Fonsi, Nicky Jam and more allows fans tap to the beat of the songs, and learn about the project via pop-up videos between songs. They can then donate directly to 100Roofs.org with the click of a button. Puerto Rican-themed virtual clothing will allow fans to personalize their avatar.

Luis Fonsi attends the 2018 Billboard Music Awards 2018 at the MGM Grand Resort International on May 20, 2018, in Las Vegas.

READ MORE

Luis Fonsi Joins Google to Raise Funds for Small Businesses in Puerto Rico

“It’s hard to imagine that 60,000 homes are still using blue tarps as roofs in Puerto Rico a year after the hurricanes. In the spirit of teaching a man to fish, 100Roofs is a sustainable and scalable way to help Puerto Ricans rebuild their homes and communities,” said David Angelo, founder of Today, I’m Brave.

Beat Fever, which was launched last year and has fans in over 150 countries, will run the “Play for Puerto Rico” campaign through Nov. 30 here and via iTunes and Google Play.

Karol G to Headline ‘Road To Innovation’ Tour Ahead Of 2018 Latin Grammys

Karol G to Headline ‘Road To Innovation’ Tour Ahead Of 2018 Latin Grammys

Karol G is ready to celebrate her two Latin Grammy nominations with her fans as the headlining act of the Road to Innovation Tour. She will be joined by Colombian urban artist Reykon as her special guest.

For its fourth year, Nissan and Univision continue their partnership for the live concert tour that features a series of performances. Nissan also becomes an official sponsor at the 19th Annual Latin Grammy Awards with a 360° Multi-Platform Activation.

Visiting music lovers in nine different U.S. cities, the “Road to Innovation” Tour will kick off on Oct. 23 in New York and run until Nov. 13 in Las Vegas. The tour will also make pit stops in Miami, Washington, D.C., Chicago, Houston, Los Angeles, Dallas, T.X., and Phoenix, Ariz.

Karol G attends the 31st annual Hispanic Heritage Awards at The Kennedy Center on Sept. 12, 2018 in Washington, DC.

READ MORE

Karol G Celebrates Like a True Colombian & More Priceless Reactions to the Latin Grammy Nominations

“We are excited to bring back Nissan as a long-standing partner which continues to innovate with us around Hispanic consumers’ major passion point – music,” said Jorge Daboub, executive vice president, Local Media Sales, Univision, in a statement. “The Road to Innovation Tour is a high-impact program that unites fans at the local level with their favorite artists. This year we’ve built on its success and expanded to another major city in the U.S. to bring meaningful experiences that engage our audience.”

The tour will not only have Karol G and Reykon singing their best hits, but a complete branded experience, too, with DJ sets and refreshment areas that concertgoers can enjoy.

In addition to the Road to Innovation Tour, Nissan will host a 360° promotional campaign that will encourage attendees to participate in a sweepstake that will land them the opportunity to attend the 2018 Latin Grammys on Nov. 15 in Las Vegas.